Corporate Reputation, Branding and Managing People (estimated release date: November 2008)
Graeme Martin and Susan Hetrick
This course brings together HR and managing people with corporate reputations and branding in knowledge-based economies. It also focuses on the relationships between HR and other key corporate-level issues such as corporate social responsibility, corporate governance and leadership and corporate strategy.
Drawing on a wide range of disciplines including organisational behaviour, HRM, marketing, IT, economics, strategy and operations, the course focuses on the nature of corporate reputations and brands in modern knowledge-based organisations, the nature of individual identities and attachment to organisations, including psychological contracting and engagement, the links between strategy and HR, global issues in HR and reputation management, corporate communications, corporate goverance and leadership, corporate social responsibility and the future of HR.
Topics covered
- The importance of the corporate agenda and its links with HRM.
- Managing corporate brands and reputations.
- Organisational identity, action and image: the linchpin.
- The quality of individual employment relationships and individual employee behaviour.
- Four lenses on HR strategy and the employment relationship.
- New developments in HR strategy and the employment relationship.
- Corporate reputation and branding in global companies: the challenges for people management and HR.
- Corporate communications and the employment relationship.
- Corporate strategy, corporate leadership, corporate identity and CSR.
- The corporate agenda and the HR function: creating a fit-for-purpose future.
