The world's most flexible MBA programme
This is your MBA. Not ours. That means you start when you like and finish when you like. You can study from home or on campus. At EBS, our courses are designed to fit round you.
One of the world's largest MBA programmes
Edinburgh Business School is one of the world's pre-eminent business schools. We have more than 10,900 active students. More than 15,500 alumni. And partners across seven continents.
One of the world's most innovative business schools
Our rigorous courses can be studied in any order. You take exams when you're ready. At Edinburgh Business School, we take a different view. Come and see for yourself.
Some of the most talented students – and teachers – in the business world
We have students from more than 40% of Fortune 500 companies. Our courses are written by prize-winning business authors. For more than 20 years, our programmes have challenged, inspired – and rewarded.
Alliances and Partnerships
Alliances and partnerships are becoming increasingly popular in a range of industries and sectors. Strategic alliances offer the potential advantages of combining resources and sharing customer bases without the potential disadvantages of control dilution and cultural resistance. Strategic alliances can quickly establish formidable business groupings that are flexible and responsive and where the interests of the individual partners are reflected in the interests of the alliance as a whole.
Any proposed alliance or partnership has to generate the potential to add value. The alliance must contribute towards the strategic objectives of the organisations, and the likely outcomes of the alliance must be properly aligned to the required strategic outcomes of those organisations. Finally the alliance has to be made to work. A strategic alliance can be planned and executed systematically using project management tools and techniques.
- Background to alliances and partnerships.
- Alliances and the value chain.
- Strategic focus and strategic drift.
- Alliance and partnership risk.
- Partner selection.
- Forming the alliance.
- Making alliances and partnerships work.