Barbara Lewis BSc SM PhD
Barbara Lewis is Senior Lecturer in Marketing at the Manchester School of Management at UMIST. Her teaching and research has long focused on marketing in the service sector, with recent research emphasising customer care and service quality. Dr Lewis has published over 100 journal articles and conference papers and edited the Encyclopaedic Dictionary of Marketing (Blackwell, 1997). She was founder editor of the International Journal of Bank Marketing, has edited special issues for a number of marketing journals and currently serves on the editorial board of several prominent journals. An active participant and presenter at conferences in both Europe and the United States, she was responsible for organising the UK Services Marketing Conference for a number of years. Currently, she is Director of the Customer Research Academy at UMIST.
