Geoff Lancaster MSc PhD FCIM FLCC MCMI MCIPS
Geoff Lancaster is Professor of Marketing at London Metropolitan University. He is chairman of a corporate communications company Durham Associates Group Ltd, Castle Eden, County Durham with offices in London and Hull; Bahrain; Jeddah, Riyadh and Dhahran – Kingdom of Saudi Arabia; Oman; Dubai; Iran (Kish); Ghana; Zambia; Nigeria and South Africa. The company has received the Queen's Award for Exporting. He was previously Senior Examiner and Senior Academic Adviser to the Chartered Institute of Marketing. He is now Chief Examiner to the Institute of Sales and Marketing Management. He has published marketing textbooks with McGraw-Hill, Macmillan, Butterworth-Heinemann and Kogan-Page.