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Introduction to Business Research 1

Alex Roberts, William Wallace and Patrick O'Farrell

This course gives you a basic understanding of what research is and how it is done. It is particularly useful if you have never done any postgraduate research.

Topics covered

  • The concept of research.
  • Empirical theory.
  • Experimental and observational research.
  • Basic research techniques.
  • Qualitative and quantitative research.
  • Research risk management and project management.
  • Choosing a subject and research focus.
  • Application to business research.
  • Writing a research proposal.
  • Developing a research timetable.