Introduction to Business Research 1
Alex Roberts, William Wallace and Patrick O'Farrell
This course gives you a basic understanding of what research is and how it is done. It is particularly useful if you have never done any postgraduate research.
Topics covered
- The concept of research.
- Empirical theory.
- Experimental and observational research.
- Basic research techniques.
- Qualitative and quantitative research.
- Research risk management and project management.
- Choosing a subject and research focus.
- Application to business research.
- Writing a research proposal.
- Developing a research timetable.
