Introduction to Business Research 2
Alex Roberts, William Wallace and Patrick O'Farrell
The second research module considers research methodology and literature review. It explains how to do a business-related literature review and then use it to develop a hypothesis or theory about a business issue.
Topics covered
- The concept of a business research methodology.
- The concept of replication and validation.
- The specifics of management and business research.
- Identification of relevant management issues.
- The concept of a literature review.
- Sources of information and search techniques.
- The structure and format of a business literature review.
- Literature review synthesis and theory development.
- Research and operational hypotheses.
- The concept of a business-related hypothesis.
