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Introduction to Business Research 2

Alex Roberts, William Wallace and Patrick O'Farrell

The second research module considers research methodology and literature review. It explains how to do a business-related literature review and then use it to develop a hypothesis or theory about a business issue.

Topics covered

  • The concept of a business research methodology.
  • The concept of replication and validation.
  • The specifics of management and business research.
  • Identification of relevant management issues.
  • The concept of a literature review.
  • Sources of information and search techniques.
  • The structure and format of a business literature review.
  • Literature review synthesis and theory development.
  • Research and operational hypotheses.
  • The concept of a business-related hypothesis.