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Introduction to Business Research 3
Alex Roberts, William Wallace and Frances Pfab
The third research module concentrates on statistical techniques for data collection, analysis and drawing conclusions.
Topics covered
- Data collection and analysis techniques.
- Distributions, inference, significance, variance.
- Regression, correlation, regression analysis.
- Time series, stationary series, trends, forecasting errors.
- Pilot studies and theory refinement.
- Literature re-evaluation and theory refinement.
- Generating preliminary research results.
- Formulating results validation studies.
- Validation feedback and re-evaluation of research results.
