John Mullins PhD
John Mullins is Associate Professor of Marketing at the Daniels College of Business of the University of Denver. He holds undergraduate and master’s degrees from Lehigh University and the Stanford University Graduate School of Business, respectively, and a PhD in marketing from the University of Minnesota. Prior to his second career in academia, John served in a variety of executive positions in the retailing industry with the Jewel Companies, Gap, and two entrepreneurial firms he founded. His more than 30 published articles and cases have appeared in The Journal of Product Innovation Management, The Journal of Business Venturing, Marketing Letters, The Journal of Organizational Change Management, The Journal of Management Education, and The Case Research Journal, among others. His current research interests include the assessment of opportunities for new products and new ventures, and factors that influence – and determine the success of – the market entry strategies of entrepreneurs.
