Keith G. Lumsden MA PhD FRSE
Professor Keith G. Lumsden is director of EBS. The concept of a distance learning MBA was the brainchild of Professor Lumsden while he was at Stanford University in the US, where he taught in the Graduate School of Business for 15 years. He pioneered many of the techniques that form the basis of the MBA courses, particularly self-assessment questions and problems, case studies, databases, and computer simulations. He wrote the first programmed learning texts in economics, some of which have been translated into seven languages. He has published 14 books and over 60 articles in professional journals. Professor Lumsden consults with major companies throughout the world. He is currently engaged in organising and teaching in executive seminars and programmes for many international companies. Some that have used his materials and methodology are American Express, Barclays Bank, British Petroleum, British Telecom, Digital Equipment Corporation, Hewlett-Packard, IBM, Marks & Spencer, Morgan Guaranty, Rolls-Royce, and Volvo Transport.
