Lou E. Pelton
Lou E. Pelton is an award-winning teacher and researcher in the College of Business Administration at The University of North Texas. Dr Pelton's principal research interests include marketing channels, relationship marketing and international distribution. Dr Pelton currently serves as coordinator of two American Marketing Association special interest groups and track chairperson for the Academy of Marketing Science's World Marketing Congress. He has also served as officer in a number of national and regional marketing associations. Dr Pelton has headlined many professional education and training seminars in the US and elsewhere. He currently manages a global electronic bulletin board addressing relationship marketing theory and practice.
