The world's most flexible MBA programme
This is your MBA. Not ours. That means you start when you like and finish when you like. You can study from home or on campus. At EBS, our courses are designed to fit round you.
One of the world's largest MBA programmes
Edinburgh Business School is one of the world's pre-eminent business schools. We have more than 10,900 active students. More than 15,500 alumni. And partners across seven continents.
One of the world's most innovative business schools
Our rigorous courses can be studied in any order. You take exams when you're ready. At Edinburgh Business School, we take a different view. Come and see for yourself.
Some of the most talented students – and teachers – in the business world
We have students from more than 40% of Fortune 500 companies. Our courses are written by prize-winning business authors. For more than 20 years, our programmes have challenged, inspired – and rewarded.
Channel relationships are increasingly important in creating market value and sustainable competitive advantage. This elective provides an up-to-date perspective of the relationships among marketing channels using the channel relationship model (CRM). It looks at challenges and opportunities in the external channel environment, behavioural issues that beset channel relationships (internal channel environment), coordinations, conflict, cooperation, the economics of exchange and the development of channel relationships, including the implication of acquiring strategic partners.
- Where mission meets market.
- Channel roles in a dynamic marketplace.
- Conventional marketing systems.
- Marketing mix and relationship marketing.
- Environmental scanning: managing uncertainty.
- Legal developments in marketing channels.
- Ethical issues in relationship marketing.
- Global challenges and opportunities.
- Channel climate.
- Conflict resolution strategies.
- Information systems and relationship logistics.
- Cultivating positive channel relationships.
- Transaction costs in marketing channels.
- Vertical marketing systems.
- Franchising: an emerging global trend.
- Long-term interfirm relationships.
- The emerging role of strategic alliances.
- Strategic implications for the new millenium.