Orville Walker Jr BSc MA PhD
Orville Walker is James D. Watkins Professor of Marketing at the University of Minnesota, US. He has published seven books and over 50 articles in professional journals on a wide range of topics, including consumer behaviour, distribution and retail management, sales force motivation, marketing strategies, and the implementation of marketing programmes. In 1981, he was the joint winner of the O'Dell award for the best article published in TheJournal of Marketing Research and in 1989 he was the joint winner of the Harold H. Maynard award for making the most significant contribution to marketing theory in an article published in TheJournal of Marketing. Besides his graduate and undergraduate teaching, Professor Walker has taught many programmes for executives from Pepsi-Cola, Union Carbide and other companies.
