The world's most flexible MBA programme
This is your MBA. Not ours. That means you start when you like and finish when you like. You can study from home or on campus. At EBS, our courses are designed to fit round you.
Sandra Vandermerwe BA MBA DBA
Sandra Vandermerwe was at Imperial College Business School, University of London, where she was Professor of International Marketing and Services, until 2006. Previously she spent 10 years as Professor of Marketing and Services at IMD in Switzerland.
Currently she is an Extraordinary Professor at Gordon Institute of Business Studies (GIBS), University of Pretoria, South Africa, an Associate Fellow at Imperial College Business School, on executive programs, and an Adjunct Professor at European School of Management and Technology (ESMT), Germany.
She has held managerial and executive positions in retailing and marketing research. Her teaching, research and consulting interests emphasise the transformations needed to achieve customer-focused strategies through value-added services in global environments. Professor Vandermerwe has won many international awards for her case studies.
She is a Fellow of the Royal Society of Arts, Manufactures & Commerce (RSA) and she serves on several editorial boards. She has published numerous articles and many books, including Customer Capitalism (Nicholas Brealey, 2001) and Breaking Through: Implementing Customer Focus in Enterprises (Palgrave Macmillan, 2004) (translated into Japanese 2009, Reprinted 2011).
She holds BA and MBA degrees from the University of Cape Town and a DBA in marketing from Stellenbosch University. She lives in Cape Town and London.
