Sandra Vandermerwe BA MBA DBA
Sandra Vandermerwe holds the Chair of Management at The Management School, Imperial College, University of London, where she is Professor of International Marketing and Services. She also teaches in executive development programmes at Vrije University, London Business School and Manchester Business School. Previously, she spent 10 years as Professor of Marketing and Services at IMD in Switzerland and was Professor of Marketing at Witwatersrand University in South Africa. She also held managerial and executive positions in retailing and marketing research. Her teaching, research and consulting interests emphasise the transformation needed to achieve customer-focused strategies in today's global environment. Professor Vandermerwe has won many international awards for her case studies. She is a Fellow of the Royal Society of Arts, Manufactures & Commerce (RSA) and serves on several editorial boards. She has published numerous articles and many books, including Customer Capitalism (Nicholas Brealey, 2001).
