The world's most flexible MBA programme
This is your MBA. Not ours. That means you start when you like and finish when you like. You can study from home or on campus. At EBS, our courses are designed to fit round you.
One of the world's largest MBA programmes
Edinburgh Business School is one of the world's pre-eminent business schools. We have more than 10,900 active students. More than 15,500 alumni. And partners across seven continents.
One of the world's most innovative business schools
Our rigorous courses can be studied in any order. You take exams when you're ready. At Edinburgh Business School, we take a different view. Come and see for yourself.
Some of the most talented students – and teachers – in the business world
We have students from more than 40% of Fortune 500 companies. Our courses are written by prize-winning business authors. For more than 20 years, our programmes have challenged, inspired – and rewarded.
The major problem facing chief executives is to make sense of a spectrum of information and apply appropriate tools and techniques in driving an organisation through a complex and continually changing competitive environment. The complexity of real life can be structured as a process involving objective setting, analysing competitive positioning, choosing a strategy, implementing it and adapting to feedback over time.
All these steps are crucial and organisations succeed or fail depending on the robustness of their strategic processes. This means there are no easy answers to strategic problems and the solutions offered by business gurus can be seen for what they are: popular appeals to intuition, largely devoid of any conceptual or empirical basis. Strategic planning is above all about thinking effectively, and using the strategic process approach requires a sound understanding of the other core disciplines.
- Introduction to strategy, planning and structure.
- Modelling the strategic planning process.
- Company objectives.
- The company and the economy.
- The company and the market.
- Internal analysis of the company.
- Making choices among strategies.
- Implementing and evaluating strategy.