Jane Priest is a Teaching Fellow at Edinburgh Business School and Fellow of the Higher Education Academy.

Jane teaches the marketing course for the MBA on-campus programme and is course leader for the  consumer behaviour elective.  

Jane co-authored the textbook Consumer Behaviour for the Edinburgh Business School MBA course. She has implemented several marketing elective course redesigns and revisions and pioneered the Edinburgh Business School academic blog.

Jane has a Bachelor of Arts in Marketing with first class honours from Strathclyde University Business School, Glasgow. She is currently undertaking a PhD in the area of consumer behaviour. Specifically, Jane’s PhD is exploring new mothers’ perceptions of baby-products in light of shifting attitudes towards branding. Jane’s research interests include consumer culture, identity and status.

Before joining Edinburgh Business School, Jane was a marketing and communications manager for a national healthcare charity and responsible for the communications strategies of various national government funding programmes. Her background is in corporate and project communications in both private and charity sector organisations. 

Education and qualifications

July 2017 - present (in progress) - PHD: An exploration into new mothers' perceptions of identity, status and the consumption of baby-related products.
Edinburgh Business School, Heriot-Watt University

2014 - PgCert, Edinburgh Business School, Heriot-Watt University

2014 - PgCAP, Heriot-Watt University

2004 - BA (Hons), Strathclyde University Business School 

Related programmes and study options

Our programmes that include Marketing and how you can study them

Masters of Business Administration

Marketing is a core MBA course, you can also study our MBA with Marketing specialism

Our flagship programme is an in-depth study of business management principles.

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MSc in Marketing

Our Masters course in Marketing

A rigorous, practical study of classic marketing tools and the latest specialist techniques.

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Study options

Giving you the flexibility to study wherever you learn best

With Edinburgh Business School you can study at home, on campus or with a learning partner. You can even choose to mix and match your locations.

Study options