I'm a marketer, I've been using my powers for good not evil for around 20 years (I know I don't look old enough). A common thread across my work has been encouraging people to enjoy Edinburgh, my hometown. I've convinced people to visit for short breaks with VisitScotland (then ELTB) as a destination for academic conferences, events and accommodation for the University of Edinburgh, and for National Museums Scotland as a place to feed your culture vulture promoting international exhibitions and events such as Picasso: Fired with Passion and Pixar: 20 years of Animation being some of the many highlights, and the Museum of Flight and it's annual Airshow.

At Edinburgh Business School it excites and amazes me every day to use the digital channels available to us to spread our message worldwide to reach like-minded individuals and help people achieve their potential through quality education.

I'm a student of digital and the disruption it's causing in our world and how that upset is shaping and creating new opportunities for business and reshaping the world we live in.  

I'd love to connect with you, follow me I'll follow you on Twitter @syzygyk or on LinkedIn.

Have a great day.