What is your professional/ academic background?

 Marketing in engineering, commercial radio and the United Nations. I previously worked at several UK and overseas Universities. 
Qualifications: PhD, MBA, BA (Hons), Dip. Marketing, MCIM, Cert F.

What is your current role? 

1 Professor of Marketing and; 2 DBA mentor and supervisor

What does it involve?

1  I teach the MBA's Marketing and Consumer Behaviour courses at EBS' overseas campuses and learning partners, and examine and write material for the Marketing, Consumer Behaviour and Market Research courses.
2  I mentor potential DBA candidates proposals and supervise DBA candidates. I am also a member of the DBAR Committee.

What achievements are you most proud of?

1 First in batch in an MBA and top student in Marketing (University of Bradford 1982). 125 Students
2 Completed a PhD in 15 months, which was examined without changes (University of Bradford 1984).
3 Leading and winning a bid for a commercial radio franchise (Pennine Radio, West Yorkshire, 1986)
4 Writing and developing TV programmes in Marketing for national television in the 1980’s.
5 United Nations Regional Project Director based in Zimbabwe (1889-1995) and UN Consultant (to Date).
6 Developed two Masters degrees in Strategic Management and Leadership and Change Management at other Universities, which were launched in Zimbabwe, Malawi, Zambia, Namibia and Botswana from 1998 to present. To date, there have been over 2000 graduates.
7 My research and publication record. 
8 Writing a best-selling book on Global Marketing Management (with co- author), Oxford University Press.

What is the most enjoyable aspect of your work?

Seeing my students, at all levels, succeed in their studies and work.

Why is Edinburgh Business School a good choice for students?

The practical and applied nature of the MBA and DBA.

What projects are you working on at the moment?

1 DBA mentoring and supervisions
2 Revising the Market Research course with Jane Priest
3 Re-validating and developing new teaching materials for the MSc Marketing degree
4 Finishing off an article for submission to a learned journal on the comparison and use of mobile apps by Masters students in Malaysia and the UK

‘Fluffy marketers’ are the bane of the Marketing profession. Add value, be accountable, demonstrate real results or get out!

Professor Steve Carter

Related programmes and study options

Our programmes that include Marketing and how you can study them

Masters of Business Administration

Marketing is a core MBA course, you can also study our MBA with Marketing specialism

Our flagship programme is an in-depth study of business management principles.

Find out more

MSc in Marketing

Our Masters course in Marketing

A rigorous, practical study of classic marketing tools and the latest specialist techniques.

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Study options

Giving you the flexibility to study wherever you learn best

With Edinburgh Business School you can study at home, on campus or with a learning partner. You can even choose to mix and match your locations.

Study options