Barbara Jamieson had worked in both London and Edinburgh for many years before deciding to study for an MBA at Edinburgh Business School.

"Juggling family commitments, consultancy work and study, the early months of the MBA were a struggle. And that understanding of the dedication it takes to be a business student informs Barbara’s teaching style today.

My responsibility isn’t just to the students in the classroom but also to the thousands of students around the globe; two-thirds of whom will be studying alone. I entirely empathise with them.”
But what she learned from the MBA, what she enjoys about teaching it today, is the fully-rounded learning experience. “On the MBA, you’ll learn not to be afraid of finance, of economics, of strategic planning. You’ll be able to understand and integrate those disciplines within your marketing strategy. It’s not a silo any more; this is a much bigger picture.”

As a former student of the School myself, I have a real empathy with all those studying on their own.

Barbara Jamieson

Related programmes and study options

Our programmes that include Marketing and how you can study them

Masters of Business Administration

Marketing is a core MBA course, you can also study our MBA with Marketing specialism

Our flagship programme is an in-depth study of business management principles.

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MSc in Marketing

Our Masters course in Marketing

A rigorous, practical study of classic marketing tools and the latest specialist techniques.

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Study options

Giving you the flexibility to study wherever you learn best

With Edinburgh Business School you can study at home, on campus or with a learning partner. You can even choose to mix and match your locations.

Study options

Barbara introduces our Marketing course