Dr Craig Robinson BA(Hons)

Craig Robinson leads the Strategy teaching team and is a Senior Teaching Fellow at Edinburgh Business School. He runs on-campus Strategic Planning and Competitive Strategy seminars and is examiner for various Strategy courses. 

Craig’s research interests are focused on strategy making processes. His PhD research involved examination of strategy processes and environmental scanning techniques in small, medium and large organisations. He is also interested in oil prices and management processes in the energy industry. He has presented conference research on oil prices and their relationship with management behaviour and has run strategy development workshops for middle and senior management of large organisations in the oil and gas industry. He is currently writing a series of research papers concerned with environmental scanning and various aspects of strategy. 

Craig delivers seminars and simulation exercises for the School at various locations in Europe, Asia, Africa and the Middle East. He is a contributor to the Economics course text and author of two of the oil and gas industry courses.

Craig spent most of 2013 as Acting Head of Edinburgh Business School Malaysia at the Heriot-Watt University Campus in Putrajaya. There he oversaw the establishment and development of the Edinburgh Business School MBA programme.