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Twinkle, twinkle little star, now I wonder where you are?

Steve Carter, Professor of Marketing

Faculty Blog

I recently heard an Internet consultant say that children 5 years ago were living with the internet, today they are living in the internet and mobile applications. The American Marketing Association is now making mobile marketing and ‘big data’, two of their research priorities over the next few years. Both will revolutionise consumer behaviour and how we do marketing research. So the question is now not just how far (or near) to today’s ‘ether-net’ consumer your company’s marketing is but more potently, do you know exactly where the consumer or potential consumer is, or will be, in the future?