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Faculty Blog

12 February 2015
Ken Brown, MBA Programme Director
What is it?  A $41bn taxi firm called UBER.  That's a lot of money for a taxi business.What size is the global taxi market? Estimates put it at between...

Faculty Blog

04 February 2015
Professor Steve Carter, Professor of Marketing
In the retail sector, primarily two forms of brand categories exist – National Brands (NBs) and Private Label Brands (PLBs) (see the Marketing course Module 11)....

Faculty Blog

30 January 2015
Dr Craig Robinson, Director of Learning and Teaching
I’m sure you are aware that the oil price has fallen from over $100 per barrel to less than $50 since the middle of last year. This is bad news for some and good...

Faculty Blog

21 January 2015
Jane Priest, Teaching Fellow
This weekend I enjoyed teaching the Edinburgh on-campus Marketing class alongside my colleague Professor Steve Carter. I found the session on market segmentation...

Faculty Blog

04 January 2015
Florence Kennedy Rolland, Lead Tutor
I am often reminded that people see negotiation in a very different light – probably based on some bad experiences. When faced with a negotiation, people often expect...

Faculty Blog

18 December 2014
Florence Kennedy Rolland, Lead Tutor
I have been taught a harsh lesson on negotiating by my 3yr old son this week. Its something I should know, but in the heat of the moment all my negotiating sense left...

Faculty Blog

10 December 2014
Steve Carter, Professor of Marketing
Do you know that supermarkets could be throwing away millions of pounds in revenue? Do you know why? Well it’s because they may not be pricing their products...

Faculty Blog

26 November 2014
Murray Steele, Senior Teaching Fellow
Why is it that Football clubs think that they are immune to the effects of continuing operating losses? In every other private sector business, it is understood that...

Faculty Blog

04 November 2014
Florence Kennedy Rolland, Lead Tutor
Donald Trump has caused a bit of a Twitter controversy with his recent tweet.Is negotiation an Art? One of the replies he received stated “Art requires talent...