On-campus MBA students’ industry visits
EBS students visit top companies in Scotland’s capital
As part of our on-campus MBA, Edinburgh Business School’s students have been invited to an award-winning independent craft beer brewery, Stewart Brewing, and a marketing agency behind some of Scotland’s most iconic ad campaigns, the Leith Agency.
This year, for the first time, we are making sure each industry visit corresponds to a core teaching. Stewart Brewing was tied with Accounting and Leith Agency with Marketing.
Before the visit, Stewart Brewing kindly provided the students with some useful background reading on how the company had grown from a back garden to where they are now. The students also had the opportunity to congratulate Stewart Brewing on their most recent success, as they scooped Brewery of the Year Award the night before.
After a short tour of the facilities, Craig the head brewer and Steve the co-founder discussed the rise in craft brewing and how they remain competitive. They also explained how the fluctuations in hops can have a massive impact on their books and revealed some of the more unconventional business decisions, such as keeping their original small beer kit, which is now used for brewing and distilling students as well as the public, who can make small batches of beer for themselves.
Last Friday, our MBA students also visited the Leith Agency, a creative agency that predominantly focuses on advertising but also helps to develop the local creative community. The Leith Agency is behind some of Scotland’s most iconic ad campaigns such as Irn Brew but they are also known for the Famous Grouse campaign and recently the face recognition app for RBS (Dodgy Davie).
During the visit, the students and the advertising agency professionals looked at a couple of their high profile campaigns together and talked about the objectives, strategy, and outcome for their clients.