"Social Capital as a Source of Competitive Advantage"


A free workshop at Edinburgh Business School, Heriot-Watt University Dubai

Professor Heather McGregor, EBS Executive  Dean
Edinburgh Business School, Heriot-Watt University Dubai will be holding an EBS Speaker Event, featuring Professor Heather McGregor, EBS' Executive Dean.

30th January 2018
6:00pm – 7:30pm
Heriot-Watt University Dubai
Dubai International Academic City

Social capital, whether understood as generalised trust or personal obligation, captures the idea that people's goodwill towards us is an important resource. When developed and nourished, it helps to achieve personal, professional and organisational goals, serving as a source of competitive advantage.

Delivered by Professor Heather McGregor, the seminar is intended to help participants understand network formation theory and how it is applied to personal and professional network development. Professor McGregor will also review techniques for developing a stronger network and social capital.

A Q&A with Professor McGregor and networking session will follow the workshop. Refreshments will be served.

Limited spaces available, contact us on DubaiMBA@ebs.hw.ac.uk to book a spot.
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