"Social Capital as a Source of Competitive Advantage"

Professor Heather McGregor, EBS Executive  Dean

A free workshop at Edinburgh Business School, Heriot-Watt University Malaysia

7th February 2018
10:00am – 13:00pm
Heriot-Watt University Malaysia
Jalan Venna p5/2
Precinct 5
62200 Putrajaya 
 
Social capital, whether understood as generalised trust or personal obligation, captures the idea that people's goodwill towards us is an important resource. When developed and nourished, it helps to achieve personal, professional and organisational goals, serving as a source of competitive advantage.

Delivered by Professor Heather McGregor, the seminar is intended to help participants understand network formation theory and how it is applied to personal and professional network development. Professor McGregor will also review techniques for developing a stronger network and social capital.

A Q&A with Professor McGregor and networking session will follow the workshop.
Refreshments will be served.

Limited spaces available, book your free ticket at EventBrite.