Marketing across borders, online and off

International Marketing provides an approach and framework for identifying and analysing the key cultural and environmental characteristics of any nation or global region and highlights the importance of viewing international marketing management from a global perspective.
 
Topics covered
 
  • The scope and challenge of international marketing.
  • The dynamics of international business.
  • Geography and history: the foundations of cultural understanding.
  • Cultural dynamics in international marketing.
  • Business customs and practices in international marketing.
  • The international political and legal environment.
  • Researching international markets.
  • Emerging markets and market behaviour.
  • Multinational market regions and market groups.
  • International marketing strategies.
  • International market entry strategies.
  • Exporting, managing and logistics.
  • Developing consumer products for international markets.
  • Marketing industrial products and business services.
  • The international distribution system.
  • International advertising, promotion and personal selling.
  • Pricing for international markets.

Sample our online resources

Here’s a little look at the support you can expect

Course taster

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This pdf is a short version of the full course text. It gives you the contents page and the first module...

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Course development

This course is available for purchase from now and until 31 July 2021, and examinations are offered until June 2023.

If you’re thinking about starting today you’ll study our International Marketing course, as outlined here.

If you’re looking to begin studying from 2020, you’ll be able to choose a new version of the course, redeveloped for study through our new virtual learning environment. 

Both courses are equivalent and transferrable, so your choice today won’t affect your award.

Why change? We’re in the process of moving to a new learning platform which will give you more interactive learning opportunities and newly designed courses.

'Visualise This'

We have a library of informative visual material to guide you through critical concepts. Here’s just one of them.

The full library is available through your Student Portal.