Succeeding in a dynamic market

Retailing is perhaps the fastest changing industry of all. This course considers how retailers can both react to change and to instigate it through a rapid organisational response to changing consumer demands.
Topics covered
  • The changing retail environment.
  • Theories of retail change.
  • Retail strategy.
  • Managing the retail supply chain.
  • The development of retail marketing.
  • Retail buying in the twenty-first century.
  • Retail logistics.
  • Managing retail operations.
  • Adding value through customer service.
  • Retail selling.
  • Retail security.
  • Merchandising in retailing.
  • Managing the future.
  • The internationalisation of retailing.
  • Electronic commerce and retailing.

Course development

This course is available for purchase from now and until 31 July 2021, and examinations are offered until June 2023. This course will then be phased out.

Why change? We’re in the process of moving to a new learning platform which will give you more interactive learning opportunities and newly designed courses.

Sample our online resources

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Course taster

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This pdf is a short version of the full course text. It gives you the contents page and the first module...

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'Visualise This'

We have a library of informative visual material to guide you through critical concepts. Here’s just one of them.

The full library is available through your Student Portal.