A strategic marketing course for tomorrow's leaders

Available from 30 September 

The philosophy underlying this course is that marketing-oriented companies put customers first, are geared for long term success and that this orientation must be championed by top management and infused throughout the whole organisation.

In addition to this overall culture, strategic marketing requires knowledge, skills and competencies in a range of techniques such as strategic analysis and planning, implementation - via a number of integrated and synergistic marketing functions and activities - and marketing control, aided by an array of marketing metrics and digital developments. 

Topics include:

Marketing management for a turbulent era 
Marketing fit with corporate and business strategies 
Marketing environmental insights 
Customer insights and customer connections 
Marketing insights for demand measurement  
Segmentation and target marketing  
Branding and positioning 
Marketing strategies for competitive and market scenarios 
The integrated marketing mix 
Organising, planning, delivering and measuring market performance 


This course aims to provide students with a strong grasp of both the strategic elements of establishing a long-term customer orientation and the operational techniques that are required of marketing managers to implement a strategic marketing orientation successfully.    

We've got five aspects for this course, all at the strategic level: analysis, planning, implementation, control and feedback.

Steven Carter, Professor of Marketing and Head of the Marketing Group

A new curriculum for 2019 and beyond

Our online MBA is curated by us, and managed by you. Totally refreshed for 2019, our new courses are up-to-the-minute, relevant and delivered at a pace and price that makes it all possible.

This is a totally new course and will be available to study from 30 September when we launch our new curriculum and student portal.

If you'd like to start sooner, you can! You'll study our current equivalent and transferrable course Marketing, although you must complete by 2023.

A learning experience to suit your needs

Learn on your own terms, on a learning platform that is accessible and full of modern functionality to enhance your experience and suit your circumstances.

Have a look around our new learning platform, and connect with your new global student network.

Read the full course syllabus

Get a feel for the course before you make that all-important purchase

This PDF is an extended outline of the course syllabus for Strategic Marketing, it gives you an overview of the course content.

Download syllabus

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