Setting objectives, creating strategies

Successful business planning needs objectives to be set and strategies to be created, implemented and measured. This course will help you think effectively and use the strategic process to develop a sound understanding of the business opportunities and challenges you face.
Topics covered
  • Introduction to strategy, planning and structure.
  • Modelling the strategic planning process.
  • Company objectives.
  • The company and the economy.
  • The company and the market.
  • Internal analysis of the company.
  • Making choices among strategies.
  • Implementing and evaluating strategy.

Sample our online resources

Here’s a little look at the support you can expect

Course taster

Get a feel for the course before you make that all-important purchase.

This pdf is a short version of the full course text. It gives you the contents page and the first module...

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This is where you organise your studies; where you book exams, order courses and generally keep on top of things.

The username and password are: demo

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Course development

This course is available for purchase from now and until 31 July 2021, and examinations are offered until June 2023.

If you’re thinking about starting today you’ll study our Strategic Planning course, as outlined here.

If you’re looking to begin studying from 2020, you’ll be able to choose our new course, Developing and Executing Strategy. 

Both courses are equivalent and transferrable, so your choice today won’t affect your award.

Why change? We’re in the process of moving to a new learning platform which will give you more interactive learning opportunities and newly designed courses.

'Visualise This'

We have a library of informative visual material to guide you through critical concepts. Here’s just one of them.

The full library is available through your Student Portal.

Relevant Programmes

This course is available on the following programmes

All Programmes